The Effect of New Media on Trademarks
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The world of media, marketing and business has changed dramatically over the past decade. The breakup of the all-powerful information delivery systems from our past – think national newspapers and television networks –has significantly leveled the playing field for small businesses.
Now, a local business in Spokane, Washington (or Austin, Texas!) can distribute their product as well as their brand locally, nationally and even globally online. The end result of this gigantic media shift is an increased priority on protecting and controlling your company’s image and name across multiple mediums. Here’s why:

