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The world of media, marketing and business has changed dramatically over the past decade.  The breakup of the all-powerful information delivery systems from our past – think national newspapers and television networks –has significantly leveled the playing field for small businesses. 

Now, a local business in Spokane, Washington (or Austin, Texas!) can distribute their product as well as their brand locally, nationally and even globally online.  The end result of this gigantic media shift is an increased priority on protecting and controlling your company’s image and name across multiple mediums.  Here’s why:

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By Matt Burr

Trademarks are used to protect a name, word, or symbol that is used for the purpose of identifying the source of goods or services.  Many economists have shown the direct relationship between the increasing importance of branding and the value of securing your IP - a lesson that the “Octomom” has clearly not missed! (more…)

By Charles Moster
(Originally published by Fred Patterson, SBIR Coach)

Imagine that you just stepped off the elevator having traveled 30 floors talking to the CEO at your top prospect.  You gave the most stirring elevator speech in the history of elevator speeches, and captured her imagination with your tale of cutting-edge technologies and memorable branding. (more…)

By Charles Moster 
Consider the following scenario:
If Darth Vader went to the best law school he could get into…
And then became the biggest baddest lawyer in town…
And set his Laser Light Saber on your Texas business, how would he fare?   (more…)

By Charles Moster w/ contributions Matt Burr
As a fellow entrepreneur, it is disheartening to see how many emerging businesses operate without protecting even their most critical forms of intellectual property.  In fact, many business owners are not even sure what “intellectual property” (IP) means. (more…)